June 15, 2021

Dubai, UAE: The United Arab Emirates is turning 50 this year and this milestone will be celebrated through the medium of photography with a nationwide campaign that includes a photography competition and a subsequent high-end coffee-table book.

This campaign will highlight the best the UAE has to offer its citizens and residents – with photographs of candid moments and personal archives that express the connection to this country that is home to over 200 nationalities. Through this campaign, Motivate Media Group aims to showcase photography that tells the story of what the UAE means to you and what memories you have made here.

The competition will have two major categories – Professionals and Amateurs. A jury of six key members will vote and shortlist the top 100 photographs that will be featured inside the high-end, coffee-table book.

Submissions for the competition are open until 31 July. You can visit the competition tab on, to upload your photograph along with your relevant information.

Aside from the selection of the final 100 photographs featured inside the book, three winners will be selected according to specific criteria. This list will be announced across Motivate’s online and offline platforms and social media, followed by an exclusive exhibition where the winners will be announced.

Managing Partner and Group Editor-in-Chief of Motivate Media Group, Ian Fairservice said: “Fifty years is an important milestone in the UAE’s history, and we are proud to be a part of the celebrations. The UAE is home to so many people, and this book will be a commemoration of their love for this country”.