ABOUT US
Motivate Media Group

Ian Fairservice founded Motivate Publishing in 1979 and together with his partner HE Obaid bin Humaid Al Tayer, the United Arab Emirates Minister of State for Financial Affairs, has developed the company to become one of the most successful media groups in the region. Motivate Media Group has more than 25 editorial titles across print and digital and a diverse range of contract publishing products, as well as a celebrated books division, content provision, events management, and leading cinema advertising business, Motivate Val Morgan.


Mission Statement

Develop integrated communication channels that entertain inform and enrich.


Vision Statement

Provide innovative content that spans multiple platforms.

Motivate Media Group

Ian Fairservice founded Motivate Publishing in 1979 and together with his partner HE Obaid bin Humaid Al Tayer, the United Arab Emirates Minister of State for Financial Affairs, has developed the company to become one of the most successful media groups in the region. Motivate Media Group has more than 25 editorial titles across print and digital and a diverse range of contract publishing products, as well as a celebrated books division, content provision, events management, and leading cinema advertising business, Motivate Val Morgan.


Mission Statement

Develop integrated communication channels that entertain inform and enrich.


Vision Statement

Provide innovative content that spans multiple platforms.

HISTORY

1979
1981
1981
1982
1985
1986
1989
1992
1996
1999
2001
2002
2003
2004
2005
2006
2007
2008
2009
2011

1979

What’s On, the region’s first magazine, is launched.

1981

Emirates Woman is launched.

1981

Ian Fairservice joins forces with Obaid Humaid Al Tayer.

1982

Dubai Voyager, the official publication for Dubai Duty Free is launched.

1985

Emirates Airline is launched, along with Emirates inflight magazine published by Motivate.

1986

Motivate’s Books division is launched and publishes its first book.

1989

What’s On celebrates 10 years.

1992

Motivate opens Abu Dhabi office.

1996

Gulf Business is launched.

1999

Motivate Val Morgan is born. A joint venture between Motivate and Val Morgan, Australia.

2001

Jumeriah is launched and joins the suite of contract titles published by Motivate

2002

Identity magazine is launched and the first What’s On Awards takes place.

2003

Business Traveller Middle East is launched and Emirates inflight magazine is renamed – Open Skies.

2004

Emirates Bride is launched & Emirates Woman – Woman of the Year Awards is launched.

2005

Motivate’s Arabian Gallery opens

2006

Emirates Woman Celebrates 25 years.

2007

Dubai Lynx is launched.

2008

Golf Digest Middle East & Campaign Middle East is launched.

2009

What’s On celebrates 30 years and Jermaine Jackson joins the celebration.

2011

Emirates Woman celebrates 30 years.

SOCIAL FOOTPRINT

Motivate Media Group has always maintained a strong commitment to giving back to the community. For several years we have had the opportunity to work with numerous NGO’s and charitable organisations to give a voice to the numerous causes they stand for across our various platforms.

We have provided charities with access to effective communication and media influence through our portfolio of brands across magazines, books, online media, events and cinema. This has helped the organisations drive their fund-raising activities in addition to driving awareness around their causes.

Throughout the company, our team's passion has been central to our CSR efforts. The team's sheer enthusiasm in championing various causes has helped us keep community at the heart of what we do and define who we are, taking part in charitable initiatives in their personal as well as professional capacities.

We have created award winning CSR campaigns and in recognition of our efforts, in 2017, we were awarded bronze in the annual middle east CSR awards.

PRESS

Emirates continues to push boundaries with their award-winning ice entertainment system, with the announcement of an innovative solution to help Dubai and UAE businesses promote themselves to the over...
Last night, at a glittering ceremony at the Grand Hyatt Abu Dhabi, the city’s entertainment and hospitality industries were celebrated at our annual awards ceremony. The majority of the awards ar...
Meet the winners of the most prestigious hospitality awards in Dubai, voted for by you… Here are the city’s best spas, restaurants, bars, concerts and more, as chosen by you, our army of reader...
The prestigious awards were held at Rixos Premium, JBR Dubai, November 2018: The Emirates Woman, Woman of the Year Awards is the annual celebration of the brightest and boldest women making waves a...