ABOUT US
Motivate Media Group

Ian Fairservice founded Motivate Publishing in 1979 and together with his partner HE Obaid bin Humaid Al Tayer, the United Arab Emirates Minister of State for Financial Affairs, has developed the company to become one of the most successful media groups in the region. Motivate Media Group has more than 25 editorial titles across print and digital and a diverse range of contract publishing products, as well as a celebrated books division, content provision, events management, and leading cinema advertising business, Motivate Val Morgan.


Mission Statement

Develop integrated communication channels that entertain inform and enrich.


Vision Statement

Provide innovative content that spans multiple platforms.

Motivate Media Group

Ian Fairservice founded Motivate Publishing in 1979 and together with his partner HE Obaid bin Humaid Al Tayer, the United Arab Emirates Minister of State for Financial Affairs, has developed the company to become one of the most successful media groups in the region. Motivate Media Group has more than 25 editorial titles across print and digital and a diverse range of contract publishing products, as well as a celebrated books division, content provision, events management, and leading cinema advertising business, Motivate Val Morgan.


Mission Statement

Develop integrated communication channels that entertain inform and enrich.


Vision Statement

Provide innovative content that spans multiple platforms.

HISTORY

1979 1979
1981 1981
1981 1981
1982 1982
1985 1985
1986 1986
1989 1989
1992 1992
1996 1996
1999 1999
2001 2001
2002 2002
2003 2003
2004 2004
2005 2005
2006 2006
2007 2007
2008 2008
2009 2009
2011 2011
2012 2012
2013 2013
2014 2014
2014 2014
2014 2014
2016 2016
2017 2017
2018 2018
2018 2018
2018 2018

1979

What’s On, the region’s first magazine, is launched.

1981

Emirates Woman is launched.

1981

Ian Fairservice joins forces with Obaid Humaid Al Tayer.

1982

Dubai Voyager, the official publication for Dubai Duty Free is launched.

1985

Emirates Airline is launched, along with Emirates inflight magazine published by Motivate.

1986

Motivate’s Books division is launched and publishes its first book.

1989

What’s On celebrates 10 years.

1992

Motivate offices opens Abu Dhabi open.

1996

Gulf Business is launched.

1999

Motivate Val Morgan is born. A joint venture between Motivate and Val Morgan, Australia.

2001

Jumeriah is launched and joins the suite of contract titles published by Motivate

2002

Identity magazine is launched and the first What’s On Awards takes place.

2003

Business Traveller Middle East is launched and Emirates inflight magazine is renamed – Open Skies.

2004

Emirates Bride is launched & Emirates Woman – Woman of the Year Awards is launched.

2005

Motivate’s Arabian Gallery opens

2006

Emirates Woman Celebrates 25 years.

2007

Dubai Lynx is launched.

2008

Golf Digest Middle East & Campaign Middle East is launched.

2009

What’s On celebrates 30 years and Jermaine Jackson joins the celebration.

2011

Emirates Woman celebrates 30 years.

2012

Motivate rebrands and moves to its new home in Media One Tower, Media City.

2013

good and Flashes of Thought is published – a diverse collection of personal reflections by His Highness Sheikh Mohammed bin Rashid Al Maktoum.

2014

What’s On Party in the Park launches!

2014

‘Why I Still Carry A Guitar’ was published – a book by Cat Stevens, now known as Yusuf Islam.

2014

Motivate celebrates 35 years!

2016

‘Essentially Marco’ was published – a cook book by Marco Pierre White.

2017

Launched ‘Try Dubai’.

2018

Partnered with VAMP – the world leading content and influencer marketing platform.

2018

Partnered with Emirates to launch promo-guide channels on Emirates’ inflight entertainment system – ice.

2018

Partnered with Zakti & Lorton Entertainment.

SOCIAL FOOTPRINT

Motivate Media Group has always maintained a strong commitment to giving back to the community. For several years we have had the opportunity to work with numerous NGO’s and charitable organisations to give a voice to the numerous causes they stand for across our various platforms.

We have provided charities with access to effective communication and media influence through our portfolio of brands across magazines, books, online media, events and cinema. This has helped the organisations drive their fund-raising activities in addition to driving awareness around their causes.

Throughout the company, our team's passion has been central to our CSR efforts. The team's sheer enthusiasm in championing various causes has helped us keep community at the heart of what we do and define who we are, taking part in charitable initiatives in their personal as well as professional capacities.

We have created award winning CSR campaigns and in recognition of our efforts, in 2017, we were awarded bronze in the annual middle east CSR awards.

PRESS

The Gulf Business Awards 2018 was attended by the best and brightest in the region’s business community The prestigious annual Gulf Business Awards took place in a dazzling ceremony on Monday eve...
Motivate is pleased to announce a line-up of innovative new launches for 2018, including the 360-degree brand expansion of its proprietary brands Emirates Woman and Gulf Business. The region’s m...
Motivate Media Group announces a partnership with Vamp, the world’s leading influencer marketing platform.  The venture, which encompasses the Middle East and North Africa region, creates a sig...
More than 400 leading travel and hospitality executives attended the Palazzo Versace Dubai ballroom for The Business Traveller Middle East Awards 2018 ceremony on April 22, 2018. Winners were evenly ...