Using thousands of digitally-sourced conversations (social networks, blogs, forums, communities, chat rooms, product reviews, etc.) Motivate MavenMagnet provide marketers a seamless strategic perspective by delivering qualitative insights (context and nuance) on a quantitative scale, while eliminating respondent bias and research fatigue. Using software that MavenMagnet developed and own, Motivate MavenMagnet deliver actionable insights and recommendations in near real time. Services include: category research, brand health, digital ethnography, integrated campaign evaluation and optimization, corporate reputation tracking and evaluation.