Rugby 7's & What's On
Enjoy edge-of-the-seat entertainment as the best rugby teams battle it out at the 49th edition of the Emirates Airline Dubai Rugby Sevens or catch the high-energy action at this year’s netball invitation tournament. Cheer on your favourite teams and experience a host of entertainment at one of the most exciting sporting and social events in Dubai.

Attracting more than 100,000 fans, the three-day event has much to offer to keep everyone engaged – from sporting action, concerts and competitions to buzzing food and beverage zones. With dedicated family stands and activities, you can also relish a family-friendly experience.
Rugby 7's & What's On
Enjoy edge-of-the-seat entertainment as the best rugby teams battle it out at the 49th edition of the Emirates Airline Dubai Rugby Sevens or catch the high-energy action at this year’s netball invitation tournament. Cheer on your favourite teams and experience a host of entertainment at one of the most exciting sporting and social events in Dubai.

Attracting more than 100,000 fans, the three-day event has much to offer to keep everyone engaged – from sporting action, concerts and competitions to buzzing food and beverage zones. With dedicated family stands and activities, you can also relish a family-friendly experience.
Our partnership

We have partnered with the tournament for over a decade and have the privilege of being part of one of the biggest events on the Dubai calendar.

Donal Kilalea, Commercial Manager: “Motivate has been part of the Emirates Airline Dubai Rugby Sevens since early 2000. During that time, they have been instrumental in the promotion of the tournament in the UAE and the tournament would not have been such a success without their contribution.”