Athar – Saudi Festival of Creativity

Athar Festival is MENA’s premier gathering of global creative and marketing leaders, hosted in Saudi Arabia. Now in its 3rd edition, the Kingdom’s Festival of Creativity celebrates the power of ideas, innovation, and impact, bringing together brand leaders, agencies, disruptors, and media pioneers to shape the future of marketing, creativity, and brand storytelling.

With a dynamic mix of inspiring keynotes, hands-on workshops, exclusive networking, and the prestigious Athar Awards, the festival is a platform for game-changing insights, industry collaboration, and groundbreaking brand experiences.

Attendees

1400+

With 3,000+ attendees, 150+ speakers, 80+ activations and 5 stages Athar is the heartbeat of Saudi creativity. In 2024, it hosted global speakers like Sir Martin Sorrell, and Matt McKie (previously the director of marketing at Manchester United, Nike, Olympics and EA Sports). The Festival is followed by the Athar Awards, hosting 900+ of the most senior leaders in KSA. For 2025, Athar Festival has already confirmed global leaders like Jo Malone, Founder & Creative Director, Jo Loves; Mo Gawdat, Bestselling Author and Former Chief Business Officer, Google X; Ellie Norman, CMO, Formula E’ Ali Ali, Co-Founder and Film Director, Good People Films among others.

The Athar Awards recognise creative marketing excellence in Saudi Arabia. An accolade specifically for the Kingdom, the Award will celebrate creatives for their effectiveness, marketers for their vision and their teams for pushing through to deliver results through creative marketing. The Awards have previously awarded brands like KFC, Hungerstation, Royal Commission for AlUla, stc, Qiddiya, Coca Cola, Lay’s among others.

Find out more, get involved and attend at atharfestival.com