Athar – Saudi Festival of Creativity announcement at Campaign’s Saudi event

June 01, 2023

Athar – Saudi Festival of Creativity, the largest gathering of the creative marketing industry in the Kingdom that recognises and celebrates local creativity, will announce its inaugural edition at the Campaign Saudi Briefing 2023 in Riyadh.

The Athar festival is set to take place from November 13-16, 2023, at the Crowne Plaza Riyadh RDC. It is co-organised by Motivate Media Group, the region’s leading multi-platform content producer, and TRACCS, the largest independent and homegrown regional communications consultancy headquartered in Saudi Arabia.

Ian Fairservice, Chairman of Athar Festival and Managing Partner and Group Editor-in-Chief of Motivate Media Group, said: “The Festival will be a dynamic and vibrant meeting place in Saudi Arabia where culture, creativity, talent, and technology will collide. It is a celebration of the power of creativity in an environment that inspires cultural exchange, collaborative innovation, tangible learning, and training and development”.

Mohamed Al Ayed, Vice Chairman of Athar Festival and CEO of TRACCS, added: “Athar Festival is the distinctive platform in Saudi Arabia for the creative marketing community to celebrate the past, challenge the present, and collaboratively shape the future. It will enable and empower a new generation of creative-first Saudi marketers and inspire the sustainable development of the country”.

Athar Festival runs over four days and comprises a two-day festival, two days of training for young talent, and industry awards. It will take place across two content stages and feature a variety of programmes. This includes celebrity and international speakers, 12 professional marketing and communications training academies for young talents under the age of 32, industry roundtables, exclusive C-suite sessions, marketer accelerator programmes, and two young talent competitions.

The festival will provide dedicated spaces for companies, ranging from startups to major corporations, to showcase their products and services. Alongside these activations, attendees will be treated to a selection of arts, food, crafts, music and live entertainment. The festival will culminate with the Athar Awards ceremony, which acknowledges and celebrates exceptional creative accomplishments.

Athar – Saudi Festival of Creativity is a platform for industry professionals, aspiring creative talents, and all those with an interest in the future of Saudi Arabia’s creative field to explore cuttingedge ideas, gain valuable insights, and be part of an exciting new community of visionaries and thought leaders.