July 01, 2022

Dubai, UAE, July 2022: A new impactful Out of Home (OOH) advertising solution powered by innovative technology, launches for the first time in the region.


Motion Icon aims to revolutionise OOH advertising, having developed a unique and globally patented escalator step branding solution. Brand owners will be able to access previously unavailable retail space to attract, influence, and convert their target audience, just before the point of purchase.


The technology not only increases safety on escalators, but also improves their otherwise dull appearance, enhancing the overall aesthetic of the property and provides an elegant solution through which brands are able to reach customers in a new and exciting way.


Motion Icon will be partnering with Motivate Media Group to bring this extensive platform to brands across the UAE and KSA, covering shopping malls, airports, exhibition centres, metro stations and many other high traffic locations.


Ian Fairservice, Managing Partner of Motivate Media Group, said: “We are delighted to be partnering with Motion Icon to bring this technology to the region. We’re seeing an increase in demand for OOH services in the UAE and we’re keen to explore this market. The partnership will strengthen our core offering and further defines our footprint in media.”


Brent Bragge, CCO, Motion Icon: “This product itself is uniquely elegant in reimagining a piece of machinery we all know and somewhat take for granted, transforming it into an eye-catching marketing platform. Its simplicity is the source of its impact – this is as much a story about rebirth as it is about advertising. The partnership with Motivate Media Group is a huge opportunity for Motion Icon. Motivate brings unrivalled experience and credibility to the product, and their reach throughout the region ensures that brands are able to roll out impactful campaigns with a singular efficiency.”


Christopher Trimble, COO, Motion Icon: “We are revolutionising the OOH advertising industry, having pioneered the development of our globally-patented ‘Escalator Step Branding Technology’. For the first time, brand owners now have the opportunity to utilise a previously unavailable retail space to attract, influence and convert their target market, right before the POP. We are honoured and privileged to have concluded an exclusive sales partnership with Motivate Media Group where our strong cultural and strategic fit made them an obvious first choice. This partnership creates a myriad of opportunities for brands and property owners and we could not have wished to be associated with a more reputable, innovative and professional organisation with such a proud history in the media industry. Our collaboration has brought immense credibility to our product and we are excited about building the future together.”


Motion Icon’s state-of-the-art production facilities are located in South Africa, the UK, Australia, and the UAE. Combined, these facilities have produced over 1,400 successful escalator advertising campaigns to date, thus contributing greatly to improved ROI for brands and an enhanced user experience.


Internationally, the technology has been adopted by numerous Civil Authorities and Government Departments as part of their internal effort to provide effective safety solutions. These include the South African Airports Company and British Network Rail UK, amongst others.


For general enquiries, please email:

[email protected] or [email protected]