Features Editor – What’s On Abu Dhabi
What’s On is building towards a clear position: the most useful, most trusted lifestyle guide in the UAE. The Features Editor – Abu Dhabi is the person who owns that position in the capital, producing the daily digital content, long-form features, and social video that makes the brand essential to Abu Dhabi residents and visitors.
This is a strategic and production role at a brand in active transformation. It suits an experienced journalist or content creator who is equally comfortable filing a restaurant review, producing a TikTok, and writing a 1500-word feature – and who understands the difference between all three.
ABOUT THE ROLE:
This is What’s On‘s most senior Abu Dhabi editorial role. The Features Editor owns the Abu Dhabi content calendar – planning, commissioning, writing, and publishing across the website, social channels, and the monthly print magazine.
The role produces at volume across owned channels while also writing the long-form, carefully researched features that define the brand’s editorial authority in the capital.
WHAT YOU WILL RESPONSIBLE FOR:
Editorial and digital:
- Own the Abu Dhabi content calendar across digital, social, and print.
- Publish 50+ SEO-optimised articles per month – news, reviews, features, and listings.
- Write long-form features on the Abu Dhabi lifestyle, culture, and hospitality landscape for the monthly magazine.
- Consistenly break exclusive or first-to-market stories.
- Contribute to series formats.
Social and video:
- Produce a minimum of 16 social posts per month – carousels and tiles planned to the content calendar.
- Produce a minimum of 8 short-form social videos per month for TikTok and Instagram Reels.
- All social content is distinct from article amplification posts – these are original, platform-native formats.
- Maintain daily Stories across Instagram and Facebook.
- Monitor search trends and audience data to inform both SEO and social content decisions.
- Build and maintain Abu Dhabi PR and industry relationships to secure access and exclusives.
WHAT WE ARE LOOKING FOR:
Experience: 3-5 years in digital publishing, features writing, or lifestyle journalism. UAE experience is preferred. Abu Dhabi-specific knowledge is a genuine advantage.
SEO: Applied SEO knowledge – writing headlines for search, keyword strategy, content structure, meta data. Not just awareness of what SEO is.
