Social Media Director

Motivate is looking for a strategically-minded Social Media Director to be based in Dubai and tasked with setting up a new social media division, focused on community and social media management and revenue generation from these platforms.


  • A degree in Advertising, Marketing, Communications, or equivalent relevant experience.
  • 8+ years’ experience in Social Media Marketing or equivalent role.
  • Proficient with Social Media Enterprise systems such as Sprinklr, Hootesuite, SproutSocial etc.
  • Possesses knowledge and experience in the tenets of traditional and digital marketing.
  • Display in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn etc.), and how each platform can be deployed in different scenarios.
  • Maintain excellent writing and language skills.
  • Ability to effectively communicate information and ideas in written and video format.
  • Lead with confidence and build a team across a new division.
  • Highly knowledgeable in the principles of “Search and Social” and proficient using Google Analytics.
  • Experience with the Facebook Business Manager and all of its components.
  • Experience in managing and delivering annual advertising budgets across community and social management.
  • A hands on, driven business leader who has the ambition to deliver excellent results.

Roles & Responsibilities:

  • Develop, implement, and manage client’s social media initiatives.
  • Audit and advise on internal social media accounts and opportunities to grow engagement and following.
  • Maintain all social network accounts and communications strategies on platforms such as Facebook, Instagram, Pinterest, Twitter, YouTube, LinkedIn, etc.
  • Manage Social Media Enterprise System processes and configuration.
  • Monitor and manage the creative development, production, and day-to-day integration of social media accounts on both internally and externally.
  • Develop, implement, and manage innovative ideas / promotions to drive greater relevance, engagement, and grow external communities.
  • Oversee development of relevant content topics to reach the company’s target customers.
  • Direct the creation, curation, and management of all published content.
  • Monitor, listen, and respond to users in a “Social” way while cultivating leads and sales.
  • Integrate internal social platforms with an established influencer platform to generate wider social reach and revenue.
  • Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, and social advertising campaigns.
  • Provide mentoring and guidance to all stakeholders and keep apprised of the latest digital marketing advances to share emerging tactics.
  • Develop workflows, processes, and training material to promote the adoption of social media marketing frameworks and best practices.
  • Achieve revenue targets as set for the division across both community and social media platforms.

Motivate Media Group is the region’s leading multi-platform content producer with a diverse portfolio of media interests comprising magazines, digital, social, video, exhibitions & events, cinema and books.

Interested candidates may apply attaching a copy of their CV, and include a portfolio of their work.